MIZENSIR

Having successfully completed multiple Creed fragrance boutiques, International Cosmetics & Perfumes asked VIRALINE to be involved with the launch of its newest perfume brand, Mizensir Genève. Founded in 1999, Alberto Morillas is the perfumer behind many worldwide successes in modern perfumery. The Soho boutique is the first physical location of the brand and its design reflects a more relaxed aesthetic compared to the formality of the Creed brand.

Once the location was selected, VIRALINE worked with the IC&P team to execute the design within the long and narrow space. A herringbone wood floor was matched with a whitewash of the existing, exposed brick walls. VIRALINE’s work also included raising the existing ceiling, concealing the new mechanical system, and replacing the existing glass storefront to create an open and welcoming space.