CREED SANTA CLARA

Based on the success of our projects for Creed fragrances in New York City and Houston, Texas, International Cosmetics & Perfumes asked VIRALINE to lead the further expansion of the brand into California’s Bay Area. Continuing our relationship with Creed’s Spanish design and millwork firm, and Cumby Architecture, the local architect of record, VIRALINE developed and adapted the design concept for inclusion in Westfield’s Valley Fair mall. We successfully adapted the design intent to comply with local code requirements and mall standards within a tight time frame. VIRALINE coordinated and detailed all aspects of the design to insure consistent alignment of all finishes, including the prefabricated, custom ceiling metalwork, while insuring that all systems and services were hidden within the ceiling construction of space’s small footprint. According to the Creed staff, feedback from customers has been overwhelming positive, and the store is commonly photographed by its patrons.