SPEEDWAY CITY

Building concept designs for mixed use development master plan located at the Charlotte Motor Speedway. Designs included buildings for hotel, retail, restaurant, and office spaces, as well as a Live Nation outdoor amphitheater. The overall aesthetic of the development was intended to be reminiscent of a historic factory complex; however, a modern take on this aesthetic was used for the proposed hotel concept design. Intended to fit in with the fabric of the adjacent buildings, as the tallest building on the site, the hotel was designed as an icon for the overall development.