BILLY REID

Interior fit out and exterior storefront renovation for the luxury fashion retailer. Located on the ground floor of a 100+ year old building in New York City’s West Village Historic District, the project required approvals from the NYC Landmarks Preservation Commission. Working with a highly compressed schedule, the design, filing and construction for the project was completed within four months. Billy Reid returned to VIRALINE for the design of signage at their Bond St location. Not simply a building in an historic district, the cast iron structure was also a designated landmark. VIRALINE’s solution for providing signage without damage to the historic façade was widely praised by the New York City Landmarks Preservation Commission who unanimously approved the design in a public hearing.